Tom O'Keefe, BostonTweet
Make an Impact!
Make an Impact! is a social impact consulting firm that works with brands and agencies to create successful marketing campaigns, and responsible business decisions, that have a positive impact on community, charity, the world, and your business.
Tom O'Keefe is a social impact entrepreneur who founded Stride for Stride - a running organization that buys race bibs for immigrant, black and low-income runners - and Heart to Cart - a program that buys supermarket gift cards for families who can't afford to eat.
In 2008, Tom O'Keefe founded BostonTweet as a way to create awareness for local business during the recession. Today, BostonTweet reaches 300,000+ Bostonians via Twitter, and Instagram with news and pictures about life in Boston.
In 2014, Tom created #DownloadBoston as a way to create awareness for Boston based consumer startups.
In June 2015, Tom co-founded Flutter with Steve Callan. Flutter created local experiences for local charities. Flutter is the opposite of an auction in that donations are capped at $10 to give everyone an equal chance at winning, regardless of financial wealth. In the three years, Flutter raised $125,000+ for local charity from over 9,000 people donating just $10
​
In November 2017, Tom joined Boloco as their Head of Social Impact to integrate charity and community into their restaurants. Some of our impact campaigns were for; Greater Boston Food Bank, Second Chances, ACLU of Massachusetts, Playworks, and Positive Tracks, along with handing out dozens of burritos to the homeless.
​
In November 2018, Tom created Stride for Stride, which believes everyone should have an equal opportunity to run. Since launch, Stride for Stride has raised $15,000+ for the purchase of race bibs for immigrant, BIPOC, and low-income road runners. Team Stride for Stride consists of road runners from Guatemala, Nicaragua, El Salvador, Cuba, Jamaica, Chile, Mexico, Puerto Rico, Brazil, and the US. Purchase a neck gaiter for runners to support our mission or visit NeckGaiters.org for a visual of running neck gaiters.
In 2020, Tom relaunched #DownloadBoston to create awareness for all Boston brands, businesses and startups during the COVID-19 pandemic.
​
In April 2020, Tom created Heart to Cart to buy groceries for those who need them the most during the COVID-19 pandemic, especially the immigrant community in Chelsea, Mass.
Tom graduated from Boston College with a degree in economics and political science.